About

Effective visual communication is a cornerstone of science dissemination.
Yet, creating visuals that accurately and compellingly convey complex scientific data is a significant challenge many researchers face.

This course tackles these issues head-on, providing you with the principles of good design and tools to overcome common pitfalls in visual science communication.

You will learn how to analyze your audience, utilize color and typography, and convey your message with simplicity and clarity. We will also delve into the power of visual storytelling, ensuring your science is not only seen but understood and remembered.

Our hands-on approach will enable you to create presentations, posters, and graphical abstracts that stand out, ensuring your work has the impact it deserves.

  • The Importance of Visuals in Science Communication
    • Design Principles
    • Audience Analysis
    • Use of Color and Typography
    • Simplicity and Clarity
    • Storytelling with Visuals
    • Accessibility and Inclusivity
    • Software and Tools for Visual Creation
    • Ethical Considerations in Visual Communication
    • Creating Effective Presentations and Posters
    • Practical Exercise: Designing Graphical Abstracts (on a previously chosen paper followed by discussion/feedback)
  • Q&A session

This course is for anyone who needs to write medical communications (manuscripts for peer-reviewed medical journals, congress abstracts and posters, blog posts, or any other text for specialized or non-expert audiences), such as medical advisors, scientific writers, medical writers, medical liaisons, scientific communicators, researchers, clinicians, and medical information professionals.

Participant experience
No prior experience in graphic design or visual communication is necessary.

This course is tailored to cater to those new to visual communication in science, as well as to individuals looking to refine their skills. A general familiarity with scientific communication is helpful but not essential.

Interactive training including practical session on designing a first rough version of a graphical abstract.

Lecturers
Arianna Ferrini
Info

Arianna Ferrini

Freelance medical writer and science communicator

Dr Arianna Ferrini is a freelance medical writer and science communicator. She holds a PhD in Tissue Engineering and an MRes in Biomedical Research and Cardiovascular Sciences from Imperial College London (UK), an MSc in Medical and Pharmaceutical Biotechnology and a BSc in Biotechnology from the University of Florence (Italy). She is the Director of Communications of the Association of Italian Scientists in the UK (AISUK) and the chair of the European Section of the Tissue Engineering and Regenerative Medicine International Society (TERMIS-EU). She holds a certificate for “Writing in the Science” from Stanford University (USA), a “Foundational Skills for Communicating about Health” certificate from the University of Michigan (USA) and a Diploma in Editing and Proofreading from the Centre of Excellence (UK). She has published more than 10 peer-reviewed articles in prestigious journals such as the Journal of Clinical Investigation and Advanced Materials.

After 12+ years of biomedical research experience in the UK, Italy and the USA, in 2020, she translated her technical knowledge and passion for communication into solutions for the medical and scientific community and the wider public. She specialises in Medical Education and works with clients worldwide, offering independent medical writing and science communication consulting services to businesses and individuals that want to capture valuable and meaningful insights from scientific data and spread the message to ultimately translate new research findings into healthcare solutions. Her clients include Johnson & Johnson, Langland, OLM Diagnostics, EPG Health, Regeneus, FirstWord Pharma, Editage and Edanz. As part of her work, she delivers interactive workshops and webinars to academic institutions and organisations covering scientific writing, publication processes and science communication strategies for different audiences.


Online Training – 1 module

17 October 2024 from 10:00 am to 12:45 pm and from 2:00 to 4:15 pm CEST

Few days before the online training you will receive all details about the connection.

The course will proceed with a minimum number of participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course.

Early Bird: € 570,00* (until 26 September 2024)

Ordinary: € 760,00*

Freelance – Individual – Academy – Public Administration**: € 415,00*

* for Italian companies: +22% VAT

** Early Bird discount not applicable to Freelance – Individual – Academy – Public Administration fee

The fee includes: tuition, organizational office assistance, teaching materials and attendance certificate that will be sent after the training via e-mail.

Roberta Alberti
Roberta Alberti
Events & Training Manager
Printable Version
At the end of the training, you will be able to
Risultato atteso
Create professional visuals for publications, posters, presentations, and grants
Risultato atteso
Design a graphical abstract conveying key messages of a study
Risultato atteso
Understand the significance of strong visuals in various contexts

<p>Online interactive training on Zoom platform.</p>
<p><em>LS Academy will provide the access link to the virtual platform a few days before the training.</em></p>

Online interactive training on Zoom platform.

LS Academy will provide the access link to the virtual platform a few days before the training.

<p>Online interactive training on Zoom platform.</p>
<p><em>LS Academy will provide the access link to the virtual platform a few days before the training.</em></p>