by Enrico Pedroni – CEO, LS Academy
Great success for the event organized by LS Academy and AdvicePharma on May 22, 2025, held at PoliHub – Politecnico di Milano, entitled:
“From Data Collection to Clinical Evidence Communication: The Competitive Advantage of a Strategic and Integrated Approach”
An afternoon of high-level training and discussion brought together around 55 active participants from the Life Sciences sector, including experts in Medical Affairs, Market Access, Evidence Generation, and Marketing, representing pharmaceutical companies, research institutions, and consulting firms.
A Rich and Multidisciplinary Agenda
The program offered a comprehensive overview of the process that transforms clinical and real-world data into solid, communicable evidence, emphasizing how synergy among analysis, strategy, and medical writing is now essential to support decision-making in healthcare.
Highlights included:
- Laura Liguori and Elisa Stefanini, Partners at Portolano Cavallo law firm, opened the event with a clear and pragmatic presentation on navigating the complex regulatory landscape governing the use of health data, highlighting what is lawful, critical, and strategically important to know in order to operate in compliance with current regulations.
- Davide Gaudesi, Senior Data Expert at AdvicePharma, explored strategies and technologies for generating real-world evidence, sharing concrete examples of advanced digital tools applied to data analysis.
- Romina Colciago of AON and Felice Lopane of the Lombardy Life Sciences Cluster discussed emerging opportunities for developing the private healthcare market, analyzing the impact of unconventional data sources (such as out-of-pocket channels and intermediated solvency) on value generation.
- Susanna Guzzetti, Lead Medical Writer at LS Writing, led a session on integrated scientific communication, illustrating how medical writing should be embedded from the early stages of a project to ensure effective, consistent, and multichannel dissemination of results.
The event concluded with an interactive roundtable discussion and a networking cocktail, fostering direct exchanges between speakers and attendees.
Data, Technology, and Communication: A Virtuous Cycle
A shared vision emerged from the presentations: to create real impact in the Life Sciences sector, it is crucial to adopt a strategic and integrated approach that brings together:
- The quality of collected data
- The effectiveness of analytical tools (including AI and analytics)
- The accuracy and transparency of scientific communication
The ability to transform large volumes of information into clear, actionable medical-scientific evidence now represents a tangible competitive advantage for organizations.
Next Steps
LS Academy and AdvicePharma will continue their collaboration to develop content, events, and training programs focused on the integration of data, technology, and medical writing, supporting clinical research that is increasingly rigorous, ethical, and value-driven.