Introduzione
In today’s world of fast-paced scientific communication, your ideas are only as strong as your ability to present them clearly and memorably. Yet poor slide design continues to undermine important biomedical messages, causing audiences to lose attention, miss the point, or worse, misunderstand the science.
This course bridges the gap between content and impact. It’s not just about making slides look good; it’s about strategic design, compelling storytelling, and visual clarity tailored for biomedical professionals.
Whether you’re a researcher, medical writer, or industry professional, this workshop gives you the tools to create slide decks that inform, persuade, and leave a lasting impression.
Move beyond design to strategic communication.
This is not just about how slides look, but how they function.
This workshop covers:
- The purpose of slide decks: Why good design and structure matter.
- Live vs. on-demand presentations: Adjusting your approach to different contexts.
- Planning your presentation: Understanding your audience and refining your message.
- Building a storyline: Structuring your slide deck for clear flow and impact.
- Design essentials: Text, graphs, images, fonts, bullets, spacing, and alignment.
- Visual clarity: Choosing backgrounds, colours, contrasts, and resolutions.
- Avoiding distractions: Effective use of animations, text, and speech.
- Tools for success: Exploring software options like PowerPoint and Canva.
- Proofing techniques: Ensuring a polished, professional finish.
Exercises/discussion
To reinforce learning, participants will engage in:
Discussions:
- The pros and cons of pre-made templates.
- Challenges in designing effective slides.
- Experiences with PowerPoint, Canva, and other tools.
Exercises:
- Define your presentation’s core message based on the target audience.
- Develop a storyline that aligns with your message and audience needs.
- Apply design principles to a sample slide deck for peer feedback.
This workshop is for anyone using slide decks to communicate biomedical information: medical writers, employees of pharmaceutical and medical device companies, medical practitioners, doctoral and postdoctoral researchers.
Participant experience
Basic familiarity with Microsoft PowerPoint or other tools to prepare slide decks.
The workshop is intended to be a ‘two-way’ learning and discussion experience (not a webinar); questions and subsequent discussion are welcome at any time during the workshop.
Docente/i
Arianna Ferrini
Dr Arianna Ferrini is a freelance medical writer and science communicator. She holds a PhD in Tissue Engineering and an MRes in Biomedical Research and Cardiovascular Sciences from Imperial College London (UK), an MSc in Medical and Pharmaceutical Biotechnology and a BSc in Biotechnology from the University of Florence (Italy). She is the Director of Communications of the Association of Italian Scientists in the UK (AISUK) and the chair of the European Section of the Tissue Engineering and Regenerative Medicine International Society (TERMIS-EU). She holds a certificate for “Writing in the Science” from Stanford University (USA), a “Foundational Skills for Communicating about Health” certificate from the University of Michigan (USA) and a Diploma in Editing and Proofreading from the Centre of Excellence (UK). She has published more than 10 peer-reviewed articles in prestigious journals such as the Journal of Clinical Investigation and Advanced Materials.
After 12+ years of biomedical research experience in the UK, Italy and the USA, in 2020, she translated her technical knowledge and passion for communication into solutions for the medical and scientific community and the wider public. She specialises in Medical Education and works with clients worldwide, offering independent medical writing and science communication consulting services to businesses and individuals that want to capture valuable and meaningful insights from scientific data and spread the message to ultimately translate new research findings into healthcare solutions. Her clients include Johnson & Johnson, Langland, OLM Diagnostics, EPG Health, Regeneus, FirstWord Pharma, Editage and Edanz. As part of her work, she delivers interactive workshops and webinars to academic institutions and organisations covering scientific writing, publication processes and science communication strategies for different audiences.
Online Training – 1 module
12 May 2026 from 9:00 am to 1:00 pm CEST
Some days before the online training you will receive all details about the connection.
The course will proceed with a minimum number of participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course.
Early Bird: € 480,00* (until 21 April 2026)
Ordinary: € 610,00*
Freelance – Individual – Academy – Public Administration**: € 390,00*
*for Italian companies: +22% VAT
The fee includes: tuition, organizational office assistance, teaching materials and attendance certificate that will be sent after the training via e-mail.
Newsletter
Cosa saprai fare dopo il corso
Online interactive training on Zoom platform.
LS Academy will provide the access link to the virtual platform a few days before the training.
