About
Clinical Training Design: A Framework for Consistent, High-Value Clinical Education
Clinical education plays a strategic role in supporting healthcare professionals throughout the adoption of new products, technologies and therapeutic solutions, ensuring these innovations ultimately improve patient outcomes. In both MedTech and Pharma, effective training is essential to ensure safe, confident and sustained use of innovations. Yet many organisations still rely on training approaches that are inconsistent, product-centric or difficult to replicate across markets and teams.
This course provides a structured and scalable framework for designing clinical and scientific training that is consistent, high-value and aligned with the company’s purpose, product mission and therapeutic strategy — moving beyond product-centric approaches to support meaningful patient benefit.
Participants learn how to build training experiences that respond to real customer needs, support effective product or therapy adoption and strengthen long-term loyalty.
Through a practical and customer-focused approach, the course equips Training Managers, Clinical Trainers, Medical Affairs professionals and field-based commercial roles — such as Product Specialists, Key Account Managers and Sales Representatives who deliver training as part of their role — with the tools to design and/or deliver education that is impactful, compliant and replicable across different countries and markets.
Programme
Foundations of Clinical Training Framework
- The strategic role of clinical and scientific education in MedTech and Pharma
- Training as a value-creation moment, not a promotional activity
- Aligning training with the product’s mission, intended use, therapeutic strategy and audience needs
- Principles of consistent, compliant and replicable training design
Understanding Customer Needs
- Needs-based training design: why it matters in both Pharma and MedTech
- Using SPIN or similar techniques to explore clinical, operational and emotional needs
- Mapping customer journeys and identifying training touchpoints
- Translating needs into learning objectives and training pathways
Designing Effective and Replicable Clinical Education
- Structuring a complete training framework
- Creating a scalable deck: core content, optional modules, prompts and talking points
- Ensuring consistency across trainers, markets and cross-functional teams
- Balancing clinical/scientific value, product knowledge and customer support
- Designing training that supports adoption, confidence and long-term use
Delivering High-Value Training Across Markets
- Adapting training to different customer segments, geographies and regulatory contexts
- Ensuring brand and message consistency while allowing local flexibility
- Techniques for engaging clinicians, pharmacists, nurses and field teams
- Measuring training effectiveness and customer impact
Practical Application
- Case-based design exercise: building a training framework for a new product or therapy launch
- Group work: creating a replicable training deck with structured content and prompts
- Peer review and refinement
- Final synthesis and next steps
This course is designed for professionals involved in clinical, scientific or product-related education, including:
- Training Managers (MedTech & Pharma)
- Clinical Trainers and Clinical Specialists
- Medical Affairs and MSLs
- Product Specialists and Field Application Specialists
- Key Account Managers
- Sales Representatives who provide training as part of their role
- Product Managers supporting training strategy
- Anyone responsible for designing or delivering customer education in healthcare
Participant experience
No advanced training-design experience is required; a basic understanding of adult learning principles is sufficient to fully benefit from the course.
The workshop is designed as an interactive learning experience, combining focused lectures with case-based discussions drawn from real Pharma and MedTech contexts.
Participants will work through guided group exercises to explore practical applications, using established templates and frameworks. Peer feedback and facilitated refinement sessions will support critical reflection and help translate insights into concrete, real-world approaches.
Lecturers
Manuela Marini
Manuela Marini is an international trainer, coach, and learning architect specialising in communication, soft skills, and clinical education for MedTech, Pharma, and healthcare organisations. With over 20 years of experience designing and delivering training programmes — including senior roles within corporate environments across EMEA — she brings a deep understanding of how organisations operate, collaborate, and drive performance. Having worked across local, regional and international organisations, she combines strategic clarity with strong self‑awareness and a grounded, relational approach to leadership and coaching. Her expertise in communication is strengthened by years of training teams across the region, and she brings a strong command of sales methodologies (including needs‑based and consultative approaches), which she integrates seamlessly into communication and stakeholder engagement.
She supports senior professionals and cross‑functional teams in transforming complex expertise into clear, compelling and compliant communication that drives both strategic alignment and real‑world impact. Her approach blends evidence‑based methods with experiential learning, enabling participants to navigate challenging conversations, strengthen stakeholder engagement and elevate the quality of clinical and educational initiatives.
Online Training – 2 modules
MODULE 1 | 28 September 2026 from 02:00 pm to 06:00 pm CEST
MODULE 2 | 01 October 2026 from 02:00 pm to 06:00 pm CEST
Some days before the online training you will receive all details about the connection.
The course will proceed with a minimum number of participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course.
Early Bird: € 915,00* (until 07 September 2026)
Ordinary: € 1.095,00*
Freelance – Individual – Academy – Public Administration: € 630,00*
* for Italian companies: +22% VAT
The fee includes: tuitions, organizational office assistance, teaching materials and attendance certificate that will be sent after the training via e-mail.
Register
Barbara Rossi
Training & Quality Manager
At the end of the training, you will be able to
Online interactive training on Zoom platform.
LS Academy will provide the access link to the virtual platform a few days before the training.