Publishing scientific research is essential to disseminate scientific and clinical data and to create trust in biomedical products. Even after all the time, effort and budget used to conduct clinical studies and investigations, how often do researchers say: “I wasn’t able to publish these results because of time constraints”? Publication’s statistics tell us it’s a common issue, even for clinical trials for which ethical guidelines mandate that the results of all studies should be published.
The main reason for not publishing stands in the lack of appropriate planning and resources. Publication planning has a fundamental impact upon companies, manufacturers and academic activity and needs to be aligned to strategic objectives.
Publication’s activities are now under the lenses of the regulatory authorities and of the general public.
In this workshop the key aspects and challenges of Publication Planning will be explored to give insights on what publication planning is, the importance of good publication planning and how the different figures involved in the development of disclosures can work together to succeed.
If you need to master the 7-step to maximise the impact of:
Scientific manuscripts in peer-reviewed journals
Data presented at congresses
Data published on clinical trial registries
Data included in Clinical Study Reports
Data shared through social media
This workshop is a must. Attendees will benefit from the perspective and experience of an international expert in the strategic development and implementation of publication plans across a wide variety of scientific and clinical specialties.
This is a four-part interactive workshop featuring two days of focused lessons, discussions and exercises.
The workshop will be tailored to the needs of the attendees and includes modules on:
The basics of communication
The evolving environment of medical and scientific communications
Identifying the communication’s gaps
Knowing and identifying the most appropriate target(s)
Organising writing projects
Identifying the resources
The preparation of an effective scientific communication plan
The hands-on, interactive format of this workshop provides a rich experience and the best chance for success.
Part one – The basics of Communication
What communication is?
Workshop – Effective communication
The evolving environment of communication
The environment of scientific communication
Regulatory authorities’ requests
Workshop – Scientific vs non-scientific communication
Part two – The basics of targeted scientific communication
Workshop – gaps analysis
The reader-centred approach
Workshop – Choosing a target journal
Part three – Organising and managing your scientific communications plan
Organising your writing projects
The resources needed
Workshop: who is needed for an effective communication plan?
Managing your writing projects
Workshop: prioritising communications and tasks
Part four – Practical work: Preparing a Publication plan
Planning scientific communications
Workshop: What is needed for preparing an effective publication’s plan?
Presenting data: who makes what?
Workshop: preparation of a scientific communication plan
This 7-step workshop is for anyone who needs to know how to plan and manage the communication of any scientific publication, such as medical advisors, scientific writers, medical writers, medical liaisons, communication professionals, marketing, brand and project managers, researchers, clinicians, and medical information managers and professionals. The course can benefit all professionals having experience on how to communicate scientific outcomes, even the most experienced.
Participants need to be familiar with the basics of clinical research and communications.
Interactive workshop with practical exercises and application to participants’ daily activities.
Consultant in Medical Writing, Communications and Scientific Affairs
Andrea Rossi is a Consultant in Medical Writing, Communications and Scientific Affairs. After a brief spell at the University of Florence as a biologist, he started working in the Italian Affiliate of Eli Lilly as a Clinical Research Associate. In the years that followed he was responsible for Statistics, Health Outcomes and Medical Information. Andrea has been working as Medical Writer since 2003 beginning in Italy and, then, becoming responsible worldwide for a biosimilar company based in Switzerland.
He is author of more than 350 disclosures and acknowledged for his contribution in several others. From 2007 to 2009 he was on the coordination board of BIAS (Biometristi Italiani Associati) and has been an European Medical Writers Association (EMWA) member since 2004. Andrea acts as trainer for statistics and medical writing in some Italian schools for specialisation in medicine and has been a speaker at national and international conferences.
Andrea leads workshops and the Special Interest Group on Medical communications for and is past-president and ambassador of EMWA.
Plan and manage an effective Scientific Communication Plan
Select target audience and media
Increase the rate of disclosures without increasing the resources needed
Online interactive training on Zoom platform.
LS Academy will provide the access link to the virtual platform a few days before the training.
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