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WEBINAR: Patient Support Program (PSP)

Strategies, limitations and experiences of a PSP


18-23-26-30 June 2020





WEBINAR: Patient Support Program (PSP)

In recent years, Patient Support Programs (PSPs) are playing an increasingly strategic role within the business model of the pharma and medical device industry. Indeed, they have become part of the current debates on new care models able to guarantee the sustainability of the healthcare system.
Patient Support Programs have been recognized as important tools to help patients managing their disease, and to rationalize the resources available; regardless these are devoted to therapeutic adherence, health education, lifestyle support or any other form of chronic disease support.

  • How can we implement a business strategy that can bring all the benefits deriving from the Patient Support Program into the system?
  • Which company roles are involved? 
  • What are the DOs & DON'Ts and how can we implement a Patient Support Program? 

These are just some questions that this course intends to address.

    • Patient Support Programs as a strategic lever in the positioning of the pharma and device industry
    • Patient Support Program - Regulatory framework and legislative boundaries
    • From the concept to the management of a Patient Support Program
    • Digital Patient Support Programs
    • The use of the data collected through Patient Support Programs
    • Cross-functionality and trans-nationality of the Patient Support Programs
    • Testimony: Experience of a Patient Support Program by the pharmaceutical company

    Course Language

    The course will be in Italian

    Gianni Belletti
    Gianni Belletti Operation Manager in HNP

    After his studies he obtained an MBA in Business Administration in 1998. Afterwards, he worked as consultant in the field of organizational design, in the Business Process Re-engineering and in the definition of management control systems for around 10 years. He then focused on the world of healthcare in which he has been operating for more than 10 years, managing and implementing Patient Support Programs in multiple therapeutic areas. Since 2011 he works as an Operation Manager in Healthcare Network Partners (HNP) dealing with customer relationship management, managing the launch of new projects, and continuously improving services and programs.

    Laura Crippa
    Laura Crippa Managing Director - RAReg

    Ha all’attivo quasi 30 anni vissuti in vari ambiti del mondo farmaceutico, dapprima nella sperimentazione clinica, poi nel regolatorio e infine nel market access, in cui conta ormai 20 anni di esperienza. Negli ultimi 15 anni si è dedicata in particolare al mondo delle malattie rare. Nel 2012 ha fondato la società di consulenza RAReg – di cui è managing director – con un focus specifico su tutti gli aspetti regolatori e farmacoeconomici dell’accesso ai farmaci, dal cui successo dipende la possibilità, per i pazienti italiani, di poter fruire di terapie sicure, efficaci e innovative.

    Lorenzo  Dina
    Lorenzo Dina Chief Information Officer in HNP

    After his studies, he obtained a master’s degree in Information Security Management in 2005 and an Executive Master’s degree in Digital Transformation & Business Strategy in 2018. He has worked in the world of Information Technology for more than 20 years. Before joining the Healthcare Network Partners (HNP) team he worked as a consultant for various healthcare projects. Since 2016 he has been Chief Information Officer within HNP dealing with proposing and implementing digital strategies, developing software solutions for business needs and developing technology-based business ideas.

    Jacopo  Koch
    Jacopo Koch Business & Innovation Manager in HNP

    He graduated in Engineering in 1992 and subsequently followed a Global Executive MBA at Bocconi University. He has more than 20 years of experience in healthcare and has been in the world of Patient Support Programs for more than 10 years. Since 2011 he works as Business & Innovation Manager in Healthcare Network Partners (HNP) dealing with business development, internationalization and innovative business models.

    Claudia  Pasturenzi
    Claudia Pasturenzi Astolfi e Associati Law Firm

    After graduating in Law, in 2013 she qualified to practice the legal profession. She has been collaborating with the Astolfi e Associati law firm since 2014 where she mainly deals with pharmaceutical and health law, also addressing issues relating to the advertising of medicines and medical devices. She is also a member of the editorial board: “Review of pharmaceutical and health law”.

    The course is designed for those who approach the world of Patient Support Programs and are responsible of the strategic coordination and operational management of PSP.
    It addresses the management of pharmaceutical / medical device companies that operate mainly in these areas:

    • Patient Engagement, Patient Experience and Patient Advocacy
    • Patient support program manager
    • Medical Affairs
    • Marketing manager
    • Market Access
    • Regulatory Affairs



    This Webinar online in divided in 4 modules:

    - Module 1 | 18 June 2020 from 10:00 am to 12:30 pm
    - Module 2 | 23 June 2020 from 10:00 am to 12:30 pm
    - Module 3 | 26 June 2020 from 09:30 am to 12:30 pm
    - Module 4 | 30 June 2020 from 09:30 am to 12:30 pm

    Some days before the webinar you will receive all details about the connection.

    The course will proceed with a minimum number of participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course.
    Certificate of attendance


    Early Bird: € 840,00* (until 28 May 2020)

    Ordinary: € 915,00*

    Freelance - Academy - Public Administration**: € 504,00*

    * for Italian companies: +22% VAT

    ** Early Bird discount not applicable to Freelance - Academy - Public Administration fee

    The fee includes: Access to the webinar, teaching materials in pdf format provided post-webinar, organizational office support, certificate of attendance.

    Register now

    Course Price

    915.00 €

    Early Bird

    Thursday, May 28, 2020

    840.00 €

    Payments accepted

    • Bank Transfer
    • Credit Card
    • PayPal

    Other Details


    4 modules | Modules n. 1-2: 2,5 hours each; Modules n.3-4: 3 hours each

    Course Type

    Limited number of participants

    You will receive

    Certificate of attendance

    At the end of the training, you will be able to

    • Be aware of the appropriate regulatory framework

    • Understand the various types of Patient Support Program

    • Understand how to design and implement a Patient Support Program

    • Know what resources are involved in the process

    • Be aware of how to identify the Key Performance Indicators (KPI) needed to measure their effectiveness

    • Know the different uses of the data collected in the Patient Support Programs

    Participants' Feedbacks

    Thank you very much for your wide training offer and for your professionalism. I hope to have the opportunity to attend other courses with you.

    Answers to all questions!

    Interactive, practical course that has inspired questions and curiosities

    Practical exercises have been extremely useful

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    WEBINAR: Patient Support Program (PSP)

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    Terms & Conditions

    The fee includes: tuition, teaching materials, lunches and coffee breaks, organizational office assistance, attendance certificate. Early Bird discount not applicable to Freelance – Academy – Public Administration fee.
    The course will proceed with a minimum of 8 participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course.
    For further information please contact:  e-mail:  telephone: +39 (0)35.515684

    The fee includes: seat at the conference, copy of presentations of Speakers who allow the distribution, informative literature for the day, networking lunch, coffee break, organisational office assistance, certificate of attendance. For further information please contact:  e-mail:  telephone: +39 (0)35.515684

    The fee includes: tuition, teaching materials, organizational office assistance, attendance certificate. Early Bird discount not applicable to Freelance – Academy – Public Administration fee. For further information please contact:  e-mail:  telephone: +39 (0)35.515684

    Common Terms & Conditions

    Terms of payment
    Payment should be made online (by credit card) or by bank transfer, at the time of registration (only for Italian companies: + 22% VAT) to EasyB s.r.l by bank transfer or by credit card. Bank transfer payable to:

    EasyB S.r.l.
    Via Roma, 20 – 24022 Alzano Lombardo (Bergamo)
    VAT: IT03633040161
    BANCO BPM – Filiale di Carobbio degli Angeli
    IBAN: IT81 F 05034 53960 000000003450

    Confirmation of event admission will be given on receipt of payment. Invoice will be sent following receipt of payment. EasyB reserves the right to refuse late registrations or additional registrations above the maximum accepted number of participants or registrations of roles that are not included in the target of the event.

    Please note that refunds (50% refund of the registration fee) will only be given if cancellation is received at least four weeks before the event date. Cancellations will only be valid if made in writing. Transfer of registrations (or name changes) are allowed for free and should be made in writing within 7 days prior to the event. EasyB reserves the right to postpone or cancel an event, to change the location of an event or to alter the advertised speakers for an event, to change its performance from residential to webinar/online. EasyB is not responsible for any loss or damage as a result of substitution, alteration, postponement or cancellation of an event due to causes beyond its control including without limitation, acts of God, natural disasters, sabotage, accident, trade of industrial disputes, terrorism, hostilities, epidemics, pandemics, and / or authorities’restrictions (so-called factum principis).

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