Discover the course

Promotion of a Pharmaceutical Brand

Implementing new and traditional pharma promotion channels in accordance to regulations in place


8 April 2020





Promotion of a Pharmaceutical Brand

In an evolving landscape of promotion tools and channels within the pharma context, it is of most importance to know and be compliant with applicable regulations. Following the specific rules and regulations (EFPIA, IPFMA, and other local regulatory bodies) may help you benefit from the new digital channels and may contribute to an effective integration of these with other traditional promotional channels (scientific information, promotion of medicinal products in congresses and in scientific journals). In the same way there are many different channels to promote a given pharma product, there are also many different professional roles that liaise with doctors, pharmacists, patient associations and payers. A review of the regulations in place according to the different professional roles may help us improve their output and ensure compliance.

  • EFPIA, IFPMA, and other local Italian regulatory bodies: principles, international and Italian regulations
  • Pharmaceutical promotion standards in the Italian context
  • Promotion materials 1.0 and 2.0: from the basic rules to the creation and approval of materials
  • Promotional, informational or educational tools: complex situations, simple solutions
  • Promotion and information during Congresses, Conferences and Medical Meetings
  • Medical devices vs Drugs: similarities and differences in promotion regulations
  • Operating areas of the corporate roles (Sales, MKTG, Medical, Market Access, Medical Direction) in the various phases of the Brand's life (pre-marketing and post-marketing)

Course Language
The course will be in Italian.

Massimiliano Greco
Massimiliano Greco Marketing Pharma Consultant

Massimiliano Greco has a master’s degree in Chemistry from the University of Bologna. He has worked in the pharmaceutical industry for over 15 years as Scientific Drug Information representative, Medical Liaison, and Brand Manager. In the Marketing area, he has managed different Brands in Therapeutic Areas such as Rheumatology, Endocrinology, Auxology and Diabetes for over 10 years. He currently works as a Pharmaceutical Marketing Consultant.

This training is aimed at those who have a role within a pharmaceutical company or who collaborate with it (third parties) in the field of marketing, promotion, editing of medical and conference information (e.g. Sales, MKTG, Medical Access, Market Access; Medical Direction, Medical Information, Compliance Officers, Creative and Communication Agencies).

Lectures, group discussions, hands-on exercises

Hotel Melià
Via Masaccio 19
20149 – Milano

Melia Milano is perfectly located in the most dynamic and fastest-growing district in Milan, a short walk from CityLife, a new architectural project with a shopping centre and urban garden. The historical city centre of Milan is just 15 minutes away using the nearby subway.

  2 minutes walking from the metro station Lotto (M1 red line or M5 violet line)

  Milan Linate airport, 12 km from Hotel Melià, is the most closest airport to the city and can be easily reached by car, bus or train

  Central Station 6 km, Cadorna Station 3,5 km, Garibaldi Station 4 km

  Garage Masaccio (30 mt), Garage Lotto (350 mt), Parcheggio San Siro (300 mt)

  In addition to the hotel venue here is some recommended hotels for accommodation in the nearby:

            Hotel Oro Blu (at 230 mt)

            Hotel Portello (at 450 mt)

            Hotel Montebianco (at 270 mt)

  Ristorante Pizzeria La Primula, Via Spagnoletto, 19 (11 minutes by walking). Or, in 15 minutes by metro you can reach the historic city center (“Duomo” metro stop) with various restaurants.

Upon Arrival
At your arrival you will find our Staff at the Welcome Desk to greet and make you feel welcome and as comfortable as possible, providing direction and all information about the meeting, seating, refreshments.

Coffee breaks and lunch will provide a pleasant moment of refreshment. Special care about the food quality, in particular to your dietary needs or preferences, from menus of local products and flavors to vegetarian dishes.

Limited number of participants to encourage networking and discussion.

Training Room

All our training facilities are safe, healthy, comfortable, aesthetically-pleasing, and accessible. They are able to accommodate the specific space and equipment needs of the training program.
Depending on the seating configuration, the room may accommodate lecture-style instruction or encourage interaction in the form of roundtable discussions. Equipped for audio/visual, Free Wi-Fi to allow everyone to connect with just one click, electric sockets.

Teaching materials

All the information necessary for learning during the course is provided. It is recommended to bring your PC to take notes (even directly on the slides provided in PDF format). The environment is important to us and that's why we try to make this meeting an experience of environmental sustainability.

Fee includes
Tuition, teaching materials, lunch and coffee breaks, organizational office assistance, attendance certificate. 

The course will proceed with a minimum number of participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course.
Certificate of attendance

Early Bird: € 790,00* (until 18 March 2020)

Ordinary: € 905,00*

Freelance - Academy - Public Administration: € 485,00*

* for Italian companies: +22% VAT

** Early Bird discount not applicable to Freelance - Academy - Public Administration fee

The fee includes: tuitions, teaching materials, lunches and coffee breaks, organizational office assistance, attendance certificate.

Register now

Course Price

905.00 €

Early Bird

Wednesday, March 18, 2020

790.00 €

Payments accepted

  • Bank Transfer
  • Credit Card
  • PayPal

Other Details


1 day

Course Type

Limited number of partecipants

You will receive

Certificate of attendance

At the end of the training, you will be able to

  • Identify the current regulations concerning the promotion of drugs

  • Apply the rules governing different promotion channels

  • Make full use of all pharmaceutical promotion channels

  • Fully promote a Brand in compliance with regulations

  • Understand the role and the possible opportunities that the corporate professionals (Sales, MKTG, Medical, Market Access) may have in the various phases of the Brand's life (pre-marketing and post-marketing)

Participants' Feedbacks

Lecturers know what they are talking about and are able to answer the questions. It's clear that they work and have experience in the field

no standard workshop which is very stressful so the way that this course was conducted was excellent and the first one for me were I was so relaxed… thank you for that feeling!

Excellent points to share and ideas in daily practice to make your own

Professionalism and competence of the trainer

Topics which are not included in other educations I've been on (orphans, ATMP and similar)

Good atmosphere in the group and interaction with the lecturers (really available for all questions)

Interactive, practical course that has inspired questions and curiosities

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Promotion of a Pharmaceutical Brand

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Terms & Conditions

The fee includes: tuition, teaching materials, lunches and coffee breaks, organizational office assistance, attendance certificate. Early Bird discount not applicable to Freelance – Academy – Public Administration fee.
The course will proceed with a minimum of 8 participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course.
For further information please contact:  e-mail:  telephone: +39 (0)35.515684

The fee includes: seat at the conference, copy of presentations of Speakers who allow the distribution, informative literature for the day, networking lunch, coffee break, organisational office assistance, certificate of attendance. For further information please contact:  e-mail:  telephone: +39 (0)35.515684

Common Terms & Conditions

Terms of payment
Payment should be made online (by credit card) or by bank transfer, at the time of registration (only for Italian companies: + 22% VAT) to EasyB s.r.l by bank transfer or by credit card. Bank transfer payable to:

EasyB S.r.l.
Via Roma, 20 – 24022 Alzano Lombardo (Bergamo)
VAT: IT03633040161
BANCO BPM – Filiale di Carobbio degli Angeli
IBAN: IT81 F 05034 53960 000000003450

Confirmation of event admission will be given on receipt of payment. Invoice will be sent following receipt of payment. EasyB reserves the right to refuse late registrations or additional registrations above the maximum accepted number of participants or registrations of roles that are not included in the target of the event.

Please note that refunds (70% refund of the registration fee) will only be given if cancellation is received at least one week before the event date. Cancellations will only be valid if made in writing. Transfer of registrations (or name changes) are allowed and should be made in writing within 7 days prior to the event. EasyB reserves the right to postpone or cancel an event, to change the location of an event or to alter the advertised speakers for an event. EasyB is not responsible for any loss or damage as a result of substitution, alteration, postponement or cancellation of an event due to causes beyond its control including without limitation, acts of God, natural disasters, sabotage, accident, trade of industrial disputes, terrorism, or hostilities.

Information collection and use
In accordance with the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, we inform you that EasyB S.r.l. (with headquarter in Via Roma 20, Alzano Lombardo, Bergamo, Italy, VAT number IT03633040161) will use your personal data voluntarily provided by you only with the consent and in compliance with the principles dictated by the European Regulations on the protection of personal data for sending newsletters, for marketing purposes (sending advertising material, market research and commercial communication) and for communication purposes to third parties (lecturers, scientific board, speakers, conferences’ sponsor), also for marketing goals. You can read the complete information, including your rights and the procedures for the exercise of the same, 
following this link.