Discover the course
Promotion of a Pharmaceutical Brand
Implementing new and traditional pharma promotion channels in accordance to regulations in place
In an evolving landscape of promotion tools and channels within the pharma context, it is of most importance to know and be compliant with applicable regulations. Following the specific rules and regulations (EFPIA, IPFMA, and other local regulatory bodies) may help you benefit from the new digital channels and may contribute to an effective integration of these with other traditional promotional channels (scientific information, promotion of medicinal products in congresses and in scientific journals). In the same way there are many different channels to promote a given pharma product, there are also many different professional roles that liaise with doctors, pharmacists, patient associations and payers. A review of the regulations in place according to the different professional roles may help us improve their output and ensure compliance.
- EFPIA, IFPMA, and other local Italian regulatory bodies: principles, international and Italian regulations
- Pharmaceutical promotion standards in the Italian context
- Promotion materials 1.0 and 2.0: from the basic rules to the creation and approval of materials
- Promotional, informational or educational tools: complex situations, simple solutions
- Promotion and information during Congresses, Conferences and Medical Meetings
- Medical devices vs Drugs: similarities and differences in promotion regulations
- Operating areas of the corporate roles (Sales, MKTG, Medical, Market Access, Medical Direction) in the various phases of the Brand's life (pre-marketing and post-marketing)
Massimiliano Greco has a master’s degree in Chemistry from the University of Bologna. He has worked in the pharmaceutical industry for over 15 years as Scientific Drug Information representative, Medical Liaison, and Brand Manager. In the Marketing area, he has managed different Brands in Therapeutic Areas such as Rheumatology, Endocrinology, Auxology and Diabetes for over 10 years. He currently works as a Pharmaceutical Marketing Consultant.
This training is aimed at those who have a role within a pharmaceutical company or who collaborate with it (third parties) in the field of marketing, promotion, editing of medical and conference information (e.g. Sales, MKTG, Medical Access, Market Access; Medical Direction, Medical Information, Compliance Officers, Creative and Communication Agencies).
Lectures, group discussions, hands-on exercises
Via Masaccio 19
20149 – Milano
Melia Milano is perfectly located in the most dynamic and fastest-growing district in Milan, a short walk from CityLife, a new architectural project with a shopping centre and urban garden. The historical city centre of Milan is just 15 minutes away using the nearby subway.
2 minutes walking from the metro station Lotto (M1 red line or M5 violet line)
Milan Linate airport, 12 km from Hotel Melià, is the most closest airport to the city and can be easily reached by car, bus or train
Central Station 6 km, Cadorna Station 3,5 km, Garibaldi Station 4 km
Garage Masaccio (30 mt), Garage Lotto (350 mt), Parcheggio San Siro (300 mt)
In addition to the hotel venue here is some recommended hotels for accommodation in the nearby:
Hotel Oro Blu (at 230 mt)
Hotel Portello (at 450 mt)
Hotel Montebianco (at 270 mt)
Ristorante Pizzeria La Primula, Via Spagnoletto, 19 (11 minutes by walking). Or, in 15 minutes by metro you can reach the historic city center (“Duomo” metro stop) with various restaurants.
At your arrival you will find our Staff at the Welcome Desk to greet and make you feel welcome and as comfortable as possible, providing direction and all information about the meeting, seating, refreshments.
Coffee breaks and lunch will provide a pleasant moment of refreshment. Special care about the food quality, in particular to your dietary needs or preferences, from menus of local products and flavors to vegetarian dishes.
Limited number of participants to encourage networking and discussion.
All our training facilities are safe, healthy, comfortable, aesthetically-pleasing, and accessible. They are able to accommodate the specific space and equipment needs of the training program.
Depending on the seating configuration, the room may accommodate lecture-style instruction or encourage interaction in the form of roundtable discussions. Equipped for audio/visual, Free Wi-Fi to allow everyone to connect with just one click, electric sockets.
All the information necessary for learning during the course is provided. It is recommended to bring your PC to take notes (even directly on the slides provided in PDF format). The environment is important to us and that's why we try to make this meeting an experience of environmental sustainability.
Early Bird: € 790,00* (until 18 March 2020)
Ordinary: € 905,00*
Freelance - Academy - Public Administration: € 485,00*
* for Italian companies: +22% VAT
** Early Bird discount not applicable to Freelance - Academy - Public Administration fee
The fee includes: tuitions, teaching materials, lunches and coffee breaks, organizational office assistance, attendance certificate.
Wednesday, March 18, 2020
At the end of the training, you will be able to
Identify the current regulations concerning the promotion of drugs
Apply the rules governing different promotion channels
Make full use of all pharmaceutical promotion channels
Fully promote a Brand in compliance with regulations
Understand the role and the possible opportunities that the corporate professionals (Sales, MKTG, Medical, Market Access) may have in the various phases of the Brand's life (pre-marketing and post-marketing)