Introduzione

This workshop takles the considerable challenge of writing scientific content suitable for a lay or nontechnical audience: lay summaries of research and clinical evaluations, technical instructions for equipment use, newsletters, web-based articles, instructions, consent forms … and many more.

Writing readable science for a lay audience can be difficult. Communicating complex ideas to a lay audience requires us to think even harder about our audience: their level of understanding, vocabulary that they are comfortable with and the messages we wish them to take home. We need a knowledge of the tactics that improve readability: logical presentation of relevant ideas, clear and simple writing style, good organisation of documents, and attractive and helpful formatting – to include appropriate visual aids when appropriate. Can we measure readability and therefore have quantitative targets against which to benchmark our writing? Are there tools to help us write more readably? We’ll consider examples of both readable and problematic text and aim to adopt best practice when writing for a lay audience.

In this workshop, we will:

  • Define ‘lay audience’
  • Define ‘readability’ and consider what influences readability
  • Consider the importance of readability
  • Review ‘best practice’ tactics to improve readability: good sentence construction, familiar words, subheadings, lists, diagrams, ways to communicate numbers and risk, things to avoid and much more…
  • Explore quantitative ways to measure readability: readability formulas and statistics
  • Critically assess the use of readability statistics
  • Analyse how culture influences readability

 Practical elements of the workshop will include:

  • Analysis of participants’ own writing using readability statistics
  • Critique of poorly written material – how readability could be improved
  • Critique of well-written lay summaries – how readability has been achieved

This workshop is for those of you who want to learn more about readability, particularly when your role involves writing about science for a lay audience.

Participants should have some experience of writing and editing scientific text, but do not need specialised knowledge.

The workshop is intended to be a ‘two-way’ learning and discussion experience; questions and subsequent discussion are welcome at any time during the workshop

Docente/i
Laura C. Collada Ali
Info

Laura C. Collada Ali

Freelance Medical Writing Consultant, LS Academy Scientific and Medical Writing Coordinator
Laura is a medical writing consultant with more than 22 years of experience in delivering multilingual authoring services for leading pharmaceutical and medical device companies. She regularly prepares content for lay audiences to be used in patients’ brochures, patients’ information sheets and consent forms, summaries of safety and clinical performance ( SSCPs), and web content both for pharma and medical devices in the fields of oncology, orthopaedics, cardiology, dermatology, and infectious diseases among others. She’s an active member of the European Medical Writers Organization (EMWA), where she serves as Educational Officer and member of the Executive Committee.

This online training consists of 1 module:

13 October 2022 from 9:00 am to 1:00 pm CEST

Some days before the online training you will receive all details about the connection.

The course will proceed with a minimum number of participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course.

CPD – Continuing Professional Development
This course qualifies for 4 hours for your CPD records. More about CPD

Early Bird: € 465,00* (until 13 September 2022)

Ordinary: € 595,00*

Freelance – Academy – Public Administration**: € 370,00*

* for Italian companies: +22% VAT

** Early Bird discount not applicable to Freelance – Academy – Public Administration fee

The fee includes: tuition, organizational office assistance, teaching materials and attendance certificate that will be sent after the training via e-mail.

Acquista
Early bird
Acquistabile fino al 13/09/2022
465,00
Ordinaria
Acquistabile fino al 12/10/2022
595,00
Freelance - Accademia - Pubblica Amministrazione
Acquistabile fino al 12/10/2022
370,00
Svuota

Versione Stampabile
Cosa saprai fare dopo il corso
Risultato atteso
Understand what determines the readability of a document
Risultato atteso
Appreciate ‘best practice’ principles of writing readable text for a lay audience
Risultato atteso
Appreciate what readability formulas and other readability tools measure and what formula-derived statistics mean
Risultato atteso
Recognise the pros/cons and realistic place of readability formulas and other tools
Risultato atteso
Identify text/sections of a document that can be made more readable
Risultato atteso
Use a range of tactics to improve the readability of a scientific communication to a lay audience

<p><span>Online interactive training on Zoom platform. </span></p>
<p><em>LS Academy will provide the access link to the virtual platform a few days before the training.</em></p>

Online interactive training on Zoom platform. 

LS Academy will provide the access link to the virtual platform a few days before the training.

<p><span>Online interactive training on Zoom platform. </span></p>
<p><em>LS Academy will provide the access link to the virtual platform a few days before the training.</em></p>