Discover the course

Patient Support Program (PSP)

Strategies, limitations and experiences of a PSP


21-22 May 2020





Patient Support Program (PSP)

In recent years, Patient Support Programs (PSPs) are playing an increasingly strategic role within the business model of the pharma and medical device industry. Indeed, they have become part of the current debates on new care models able to guarantee the sustainability of the healthcare system.
Patient Support Programs have been recognized as important tools to help patients managing their disease, and to rationalize the resources available; regardless these are devoted to therapeutic adherence, health education, lifestyle support or any other form of chronic disease support.

  • How can we implement a business strategy that can bring all the benefits deriving from the Patient Support Program into the system?
  • Which company roles are involved? 
  • What are the DOs & DON'Ts and how can we implement a Patient Support Program? 

These are just some questions that this course intends to address.

  • Patient Support Programs as a strategic lever in the positioning of the pharma and device industry
  • Patient Support Program - Regulatory framework and legislative boundaries
  • From the concept to the management of a Patient Support Program
  • Digital Patient Support Programs
  • The use of the data collected through Patient Support Programs
  • Cross-functionality and trans-nationality of the Patient Support Programs
  • Testimony: Experience of a Patient Support Program by the pharmaceutical company

With the participation of a testimonial from a pharma company.

Course Language

The course will be in Italian

Gianni Belletti
Gianni Belletti Operation Manager in HNP

After his studies he obtained an MBA in Business Administration in 1998. Afterwards, he worked as consultant in the field of organizational design, in the Business Process Re-engineering and in the definition of management control systems for around 10 years. He then focused on the world of healthcare in which he has been operating for more than 10 years, managing and implementing Patient Support Programs in multiple therapeutic areas. Since 2011 he works as an Operation Manager in Healthcare Network Partners (HNP) dealing with customer relationship management, managing the launch of new projects, and continuously improving services and programs.

Lorenzo  Dina
Lorenzo Dina IT Manager in HNP

After graduating in sociology, he obtained a master’s degree in Information Security Management in 2005 and an Executive Master’s degree in Digital Transformation & Business Strategy in 2018. He has worked in the world of Information Technology for more than 20 years. Before joining the Healthcare Network Partners (HNP) team he worked as a consultant for various healthcare projects. Since 2016 he has been IT Manager within HNP dealing with proposing and implementing digital strategies, developing software solutions for business needs and developing technology-based business ideas.

Jacopo  Koch
Jacopo Koch Business & Innovation Manager in HNP

He graduated in Engineering in 1992 and subsequently followed a Global Executive MBA at Bocconi University. He has more than 20 years of experience in healthcare and has been in the world of Patient Support Programs for more than 10 years. Since 2011 he works as Business & Innovation Manager in Healthcare Network Partners (HNP) dealing with business development, internationalization and innovative business models.

Claudia  Pasturenzi
Claudia Pasturenzi Astolfi e Associati Law Firm

After graduating in Law, in 2013 she qualified to practice the legal profession. She has been collaborating with the Astolfi e Associati law firm since 2014 where she mainly deals with pharmaceutical and health law, also addressing issues relating to the advertising of medicines and medical devices. She is also a member of the editorial board: “Review of pharmaceutical and health law”.

The course is designed for those who approach the world of Patient Support Programs and are responsible of the strategic coordination and operational management of PSP.
It addresses the management of pharmaceutical / medical device companies that operate mainly in these areas:

  • Patient Engagement, Patient Experience and Patient Advocacy
  • Patient support program manager
  • Medical Affairs
  • Marketing manager
  • Market Access
  • Regulatory Affairs

Interactive training with practical exercises. Discussions and questions from the audience are welcome.

Hotel Melià
Via Masaccio 19
20149 – Milano

Melia Milano is perfectly located in the most dynamic and fastest-growing district in Milan, a short walk from CityLife, a new architectural project with a shopping centre and urban garden. The historical city centre of Milan is just 15 minutes away using the nearby subway.

  2 minutes walking from the metro station Lotto (M1 red line or M5 violet line)

  Milan Linate airport, 12 km from Hotel Melià, is the most closest airport to the city and can be easily reached by car, bus or train

  Central Station 6 km, Cadorna Station 3,5 km, Garibaldi Station 4 km

  Garage Masaccio (30 mt), Garage Lotto (350 mt), Parcheggio San Siro (300 mt)

  In addition to the hotel venue here is some recommended hotels for accommodation in the nearby:

            Hotel Oro Blu (at 230 mt)

            Hotel Portello (at 450 mt)

            Hotel Montebianco (at 270 mt)

  Ristorante Pizzeria La Primula, Via Spagnoletto, 19 (11 minutes by walking). Or, in 15 minutes by metro you can reach the historic city center (“Duomo” metro stop) with various restaurants.

Upon Arrival
At your arrival you will find our Staff at the Welcome Desk to greet and make you feel welcome and as comfortable as possible, providing direction and all information about the meeting, seating, refreshments.

Coffee breaks and lunch will provide a pleasant moment of refreshment. Special care about the food quality, in particular to your dietary needs or preferences, from menus of local products and flavors to vegetarian dishes.

Limited number of participants to encourage networking and discussion.

Training Room

All our training facilities are safe, healthy, comfortable, aesthetically-pleasing, and accessible. They are able to accommodate the specific space and equipment needs of the training program.
Depending on the seating configuration, the room may accommodate lecture-style instruction or encourage interaction in the form of roundtable discussions. Equipped for audio/visual, Free Wi-Fi to allow everyone to connect with just one click, electric sockets.

Teaching materials

All the information necessary for learning during the course is provided. It is recommended to bring your PC to take notes (even directly on the slides provided in PDF format). The environment is important to us and that's why we try to make this meeting an experience of environmental sustainability.

Fee includes
Tuition, teaching materials, lunch and coffee breaks, organizational office assistance, attendance certificate. 

The course will proceed with a minimum number of participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course.
Certificate of attendance

Early Bird: € 1.535,00* (until 30 April 2020)

Ordinary: € 1.755,00*

Freelance - Academy - Public Administration**: € 810,00*

* for Italian companies: +22% VAT

** Early Bird discount not applicable to Freelance - Academy - Public Administration fee

The fee includes: tuitions, teaching materials, lunches and coffee breaks, organizational office assistance, attendance certificate.

Register now

Course Price

1755.00 €

Early Bird

Thursday, April 30, 2020

1535.00 €

Payments accepted

  • Bank Transfer
  • Credit Card
  • PayPal

Other Details


2 days

Course Type

Limited number of partecipants

You will receive

Certificate of attendance

At the end of the training, you will be able to

  • Be aware of the appropriate regulatory framework

  • Understand the various types of Patient Support Program

  • Understand how to design and implement a Patient Support Program

  • Know what resources are involved in the process

  • Be aware of how to identify the Key Performance Indicators (KPI) needed to measure their effectiveness

  • Know the different uses of the data collected in the Patient Support Programs

Participants' Feedbacks

The small group made it possible to interact very much with the teachers and to create an atmosphere of feeling and trust that allowed us to ask all possible questions

Very appreciated exercises and role playing

Good atmosphere in the group and interaction with the lecturers (really available for all questions)

Topics which are not included in other educations I've been on (orphans, ATMP and similar)

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Patient Support Program (PSP)

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Terms & Conditions

The fee includes: tuition, teaching materials, lunches and coffee breaks, organizational office assistance, attendance certificate. Early Bird discount not applicable to Freelance – Academy – Public Administration fee.
The course will proceed with a minimum of 8 participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course.
For further information please contact:  e-mail:  telephone: +39 (0)35.515684

The fee includes: seat at the conference, copy of presentations of Speakers who allow the distribution, informative literature for the day, networking lunch, coffee break, organisational office assistance, certificate of attendance. For further information please contact:  e-mail:  telephone: +39 (0)35.515684

Common Terms & Conditions

Terms of payment
Payment should be made online (by credit card) or by bank transfer, at the time of registration (only for Italian companies: + 22% VAT) to EasyB s.r.l by bank transfer or by credit card. Bank transfer payable to:

EasyB S.r.l.
Via Roma, 20 – 24022 Alzano Lombardo (Bergamo)
VAT: IT03633040161
BANCO BPM – Filiale di Carobbio degli Angeli
IBAN: IT81 F 05034 53960 000000003450

Confirmation of event admission will be given on receipt of payment. Invoice will be sent following receipt of payment. EasyB reserves the right to refuse late registrations or additional registrations above the maximum accepted number of participants or registrations of roles that are not included in the target of the event.

Please note that refunds (70% refund of the registration fee) will only be given if cancellation is received at least one week before the event date. Cancellations will only be valid if made in writing. Transfer of registrations (or name changes) are allowed and should be made in writing within 7 days prior to the event. EasyB reserves the right to postpone or cancel an event, to change the location of an event or to alter the advertised speakers for an event. EasyB is not responsible for any loss or damage as a result of substitution, alteration, postponement or cancellation of an event due to causes beyond its control including without limitation, acts of God, natural disasters, sabotage, accident, trade of industrial disputes, terrorism, or hostilities.

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In accordance with the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, we inform you that EasyB S.r.l. (with headquarter in Via Roma 20, Alzano Lombardo, Bergamo, Italy, VAT number IT03633040161) will use your personal data voluntarily provided by you only with the consent and in compliance with the principles dictated by the European Regulations on the protection of personal data for sending newsletters, for marketing purposes (sending advertising material, market research and commercial communication) and for communication purposes to third parties (lecturers, scientific board, speakers, conferences’ sponsor), also for marketing goals. You can read the complete information, including your rights and the procedures for the exercise of the same, 
following this link.