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Market Access: Ways and Methods of Measuring the Value of a Drug or a Medical Device

How payers measure the value of a given product


17 June 2020





Market Access: Ways and Methods of Measuring the Value of a Drug or a Medical Device

How do “payers think” and how do they measure the value of a drug or a medical device?

The tools a payer uses to measure the value of a given product are specific and not always identifiable by “non-experts” in the field. Therefore, an “aura of mystery” is often created on the decision-making processes at the basis of the assessment which make the work of the other stakeholders - the manufacturers - participating in the process more difficult. 

The course aims at providing an understanding of the tools used by payers (national, regional or local) to determine the value of a product (drug and / or medical device).

Evidence based medicine will give us the basis to deepen into ways of assessing the quality of the evidence as an integral part of undertaking a given product assessment. We will cover the different types of studies walking through examples of publications, and analyzing these upon the trainers experience (in the public sector). 

In particular, examples of different observational studies will be analyzed (administrative databases; protocols).

Finally, we will discuss methods and examples of advanced assessment product methodologies, such as the GRADE Cochrane method. 

  • Introduction to the concept of product value
  • The pyramid of evidence – Examples of publications used for public decision: Real-World Evidence (RWE) studies
  • The GRADE method
  • Examples of publications on the GRADE method
  • The product value – evidence and stakeholders

Course Language
The course will be in Italian.
Stefania Lopatriello
Stefania Lopatriello Hospital pharmacist, partner in Helaglobe

Consultant in Helaglobe since 2016 and partner since 2019. Many years of experience in MA of drugs and DM, having worked as a consultant both in the private and public sector (Veneto Region, Agenas, RiHTA, EUneHTA, University of Padua). GRADE method expert. She has numerous publications in the field.

Daria Putignano
Daria Putignano Senior consultant, Helaglobe

Consultant in Helaglobe since 2019 and PhD in Drug Science. Specialist in Hospital Pharmacy, she has collaborated with CIRFF and Mario Negri and is the author of about 20 publications. Expert in design and methods of epidemiological studies, outcome research, medicinal products usage and pharmacoeconomics, RWE, review (PRISMA and GRADE methods).

The course is designed for Market Access Managers, Marketing Managers, Medical Affairs Managers, Tender and Procurement Managers who work in pharmaceutical or medical devices companies.

The course includes a mix of lecturing and extended discussion of real cases. Examples of RWE studies and GRADE analysis will be illustrated. Then, the trainer will involve participants in a group reasoning on the challenges and threats of possible individual measures up to converge on a hypothesis of action plans that could have been implemented to use / mitigate opportunities and risks.

Hotel Melià
Via Masaccio 19
20149 – Milano

Melia Milano is perfectly located in the most dynamic and fastest-growing district in Milan, a short walk from CityLife, a new architectural project with a shopping centre and urban garden. The historical city centre of Milan is just 15 minutes away using the nearby subway.

  2 minutes walking from the metro station Lotto (M1 red line or M5 violet line)

  Milan Linate airport, 12 km from Hotel Melià, is the most closest airport to the city and can be easily reached by car, bus or train

  Central Station 6 km, Cadorna Station 3,5 km, Garibaldi Station 4 km

  Garage Masaccio (30 mt), Garage Lotto (350 mt), Parcheggio San Siro (300 mt)

  In addition to the hotel venue here is some recommended hotels for accommodation in the nearby:

            Hotel Oro Blu (at 230 mt)

            Hotel Portello (at 450 mt)

            Hotel Montebianco (at 270 mt)

  Ristorante Pizzeria La Primula, Via Spagnoletto, 19 (11 minutes by walking). Or, in 15 minutes by metro you can reach the historic city center (“Duomo” metro stop) with various restaurants.

Upon Arrival
At your arrival you will find our Staff at the Welcome Desk to greet and make you feel welcome and as comfortable as possible, providing direction and all information about the meeting, seating, refreshments.

Coffee breaks and lunch will provide a pleasant moment of refreshment. Special care about the food quality, in particular to your dietary needs or preferences, from menus of local products and flavors to vegetarian dishes.

Limited number of participants to encourage networking and discussion.

Training Room

All our training facilities are safe, healthy, comfortable, aesthetically-pleasing, and accessible. They are able to accommodate the specific space and equipment needs of the training program.
Depending on the seating configuration, the room may accommodate lecture-style instruction or encourage interaction in the form of roundtable discussions. Equipped for audio/visual, Free Wi-Fi to allow everyone to connect with just one click, electric sockets.

Teaching materials

All the information necessary for learning during the course is provided. It is recommended to bring your PC to take notes (even directly on the slides provided in PDF format). The environment is important to us and that's why we try to make this meeting an experience of environmental sustainability.

Fee includes
Tuition, teaching materials, lunch and coffee breaks, organizational office assistance, attendance certificate. 

The course will proceed with a minimum number of participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course.

Certificate of attendance

Early Bird: € 905,00* (until 27 May 2020)

Ordinary: € 1.025,00*

Freelance - Academy - Public Administration: € 540,00*

* for Italian companies: +22% VAT

** Early Bird discount not applicable to Freelance - Academy - Public Administration fee

The fee includes: tuitions, teaching materials, lunches and coffee breaks, organizational office assistance, attendance certificate.

Register now

Course Price

1025.00 €

Early Bird

Wednesday, May 27, 2020

905.00 €

Payments accepted

  • Bank Transfer
  • Credit Card
  • PayPal

Other Details


1 day

Course Type

Limited number of partecipants

You will receive

Certificate of attendance

At the end of the training, you will be able to

  • Increase the ability to ‘think as payers think’ and better understand how payers measure the value of a product (drug or medical device)

  • Have a better knowledge of the main value measurement techniques used by Italian payers

  • Increase the ability to structure a value message that meets the expectations of Italian (national and regional) institutional stakeholders

Participants' Feedbacks

Interactive, practical course that has inspired questions and curiosities

Thank you very much for your wide training offer and for your professionalism. I hope to have the opportunity to attend other courses with you.

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Market Access: Ways and Methods of Measuring the Value of a Drug or a Medical Device

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Terms & Conditions

The fee includes: tuition, teaching materials, lunches and coffee breaks, organizational office assistance, attendance certificate. Early Bird discount not applicable to Freelance – Academy – Public Administration fee.
The course will proceed with a minimum of 8 participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course.
For further information please contact:  e-mail:  telephone: +39 (0)35.515684

The fee includes: seat at the conference, copy of presentations of Speakers who allow the distribution, informative literature for the day, networking lunch, coffee break, organisational office assistance, certificate of attendance. For further information please contact:  e-mail:  telephone: +39 (0)35.515684

Common Terms & Conditions

Terms of payment
Payment should be made online (by credit card) or by bank transfer, at the time of registration (only for Italian companies: + 22% VAT) to EasyB s.r.l by bank transfer or by credit card. Bank transfer payable to:

EasyB S.r.l.
Via Roma, 20 – 24022 Alzano Lombardo (Bergamo)
VAT: IT03633040161
BANCO BPM – Filiale di Carobbio degli Angeli
IBAN: IT81 F 05034 53960 000000003450

Confirmation of event admission will be given on receipt of payment. Invoice will be sent following receipt of payment. EasyB reserves the right to refuse late registrations or additional registrations above the maximum accepted number of participants or registrations of roles that are not included in the target of the event.

Please note that refunds (70% refund of the registration fee) will only be given if cancellation is received at least one week before the event date. Cancellations will only be valid if made in writing. Transfer of registrations (or name changes) are allowed and should be made in writing within 7 days prior to the event. EasyB reserves the right to postpone or cancel an event, to change the location of an event or to alter the advertised speakers for an event. EasyB is not responsible for any loss or damage as a result of substitution, alteration, postponement or cancellation of an event due to causes beyond its control including without limitation, acts of God, natural disasters, sabotage, accident, trade of industrial disputes, terrorism, or hostilities.

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following this link.