This workshop confronts the considerable challenge of writing scientific material suitable for a lay or nontechnical audience: lay summaries of research and clinical evaluations, technical instructions for equipment use, newsletters, web-based disease awareness articles, medication dosing instructions, hospital discharge summaries, consent forms \u2026 and many more.<\/p>\n
Writing readable science for a lay audience can be difficult for scientists. Indeed, they can struggle to write clearly in scientific research manuscripts when targeting their fellow scientists! Whether writing for other scientists or a lay audience, the principles of delivering a readable message are similar. But communicating complex ideas to a lay audience requires us scientists to think even harder about our audience: their level of understanding, vocabulary that they are comfortable with and the messages we wish them to take home. We need a knowledge of the tactics that improve readability: logical presentation of relevant ideas, clear and simple writing style, good organisation of documents, and attractive and helpful formatting \u2013 to include appropriate visual aids when appropriate.<\/p>\n
Can we measure readability and therefore have quantitative targets against which to benchmark our writing?<\/p>\n
Are there tools to help us write more readably?<\/p>\n
We\u2019ll consider examples of both readable and problematic text and aim to adopt best practice when writing for a lay audience.<\/p>\n","protected":false},"excerpt":{"rendered":"
This workshop confronts the considerable challenge of writing scientific material suitable for a lay or nontechnical audience: lay summaries of research and clinical evaluations, technical instructions for equipment use, newsletters, web-based disease awareness articles, medication dosing instructions, hospital discharge summaries, consent forms \u2026 and many more. Writing readable science for a lay audience can be … Continued<\/a><\/p>\n","protected":false},"featured_media":2935,"template":"","meta":[],"product_brand":[],"product_cat":[46],"product_tag":[],"class_list":["post-2927","product","type-product","status-publish","has-post-thumbnail","course_topics-medical-affairs","course_topics-medical-writing","course_types-corso-online","productgroup-writing-science-for-lay-audiences","product_cat-corsi","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"_links":{"self":[{"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/product\/2927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/media\/2935"}],"wp:attachment":[{"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/media?parent=2927"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/product_brand?post=2927"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/product_cat?post=2927"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/product_tag?post=2927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}