{"id":21961,"date":"2026-09-01T16:27:13","date_gmt":"2026-09-01T15:27:13","guid":{"rendered":"https:\/\/lsacademy.com\/it\/?post_type=product&#038;p=21961"},"modified":"2026-09-01T16:33:52","modified_gmt":"2026-09-01T15:33:52","slug":"advertisement-and-promotion-claims-for-medical-devices-2027","status":"publish","type":"product","link":"https:\/\/lsacademy.com\/it\/product\/advertisement-and-promotion-claims-for-medical-devices-2027\/","title":{"rendered":"Advertisement and Promotion Claims for Medical Devices"},"content":{"rendered":"<h2>Advertisement and Promotion Claims for Medical Devices<\/h2>\n<p>The EU Medical Devices Regulation (MDR 2017\/745) has significantly changed the regulatory landscape for the MedTech industry, introducing new requirements in key areas such as stronger oversight by Notified Bodies (NBs) and Competent Authorities (CAs), Enhanced General Safety and Performance Requirements, increased transparency and publicity of clinical and other data and Scrutiny of advertisement and promotional claims.<\/p>\n<p>In addition, national regulations impose specific rules on device advertising, prior approval requirements, and transparency in interactions with healthcare professionals (HCPs).<\/p>\n<p>This course provides participants with a clear understanding of the laws and regulations governing marketing and promotion of medical devices in the EU, helping sales, marketing, and regulatory professionals to ensure compliance when interacting with HCPs and the public, establish effective claims and marketing compliance processes and understand the consequences of violating advertisement laws.<\/p>\n<p>Participants will gain answers to critical questions, including:<\/p>\n<ul>\n<li>How are EU markets structured, and which authorities supervise marketing and promotion?<\/li>\n<li>What laws and guidance documents apply to my promotional activities?<\/li>\n<li>How will marketing materials be scrutinized by CAs and NBs?<\/li>\n<li>What constitutes a sound basis for marketing and promotion claims?<\/li>\n<li>How to ensure release processes at corporate and regional levels for multi-country promotions?<\/li>\n<li>Master storybook \u2013 how to translate regulatory requirements from raw data into strategic claims.<\/li>\n<li>Can professional-use devices be promoted to the public? When is a doctor\u2019s check required?<\/li>\n<li>How does reimbursement status affect promotion capabilities?<\/li>\n<li>What are the risks of mislabeling or false advertising?<\/li>\n<li>What are the responsibilities of the manufacturer and economic operators?<\/li>\n<li>What qualifications do sales professionals need to comply with in some countries?<\/li>\n<li>Which transparency rules must be followed?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Advertisement and Promotion Claims for Medical Devices The EU Medical Devices Regulation (MDR 2017\/745) has significantly changed the regulatory landscape for the MedTech industry, introducing new requirements in key areas such as stronger oversight by Notified Bodies (NBs) and Competent Authorities (CAs), Enhanced General Safety and Performance Requirements, increased transparency and publicity of clinical and &hellip; <a href=\"https:\/\/lsacademy.com\/it\/product\/advertisement-and-promotion-claims-for-medical-devices-2027\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":4340,"template":"","meta":[],"product_brand":[],"product_cat":[46],"product_tag":[],"class_list":["post-21961","product","type-product","status-publish","has-post-thumbnail","course_topics-dispositivi-medici","course_topics-ivd-in-vitro-diagnostic-product","course_topics-regolatorio","course_types-corso-online","productgroup-advertisement-and-promotion-claims-for-medical-devices","product_cat-corsi","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"_links":{"self":[{"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/product\/21961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/media\/4340"}],"wp:attachment":[{"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/media?parent=21961"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/product_brand?post=21961"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/product_cat?post=21961"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/lsacademy.com\/it\/wp-json\/wp\/v2\/product_tag?post=21961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}