Real-world evidence should be incorporated throughout all the product’s lifecycle to ensure a significant value during its launch and commercialization. An integrated patient-centric perspective among different stakeholders and a focus on continuous evidence generation is the way forward for the life science industry.
This course will be mainly focused on providing methods to successfully:
- Identify & prioritize the different RWE needs throughout the product lifecycle.
- Apply the observational approach to evaluate “unmet needs” during the clinical development as well as the impact of the drug utilization in the real-world (i.e. patient’s perceptions, effectiveness, safety and benefit in diverse environments and specific patients subset).
- Adopt a multidisciplinary approach to design optimized RWE projects that combine multiple stakeholders needs (i.e. Medical Affairs, Market Access and Clinical Development) to generate clinical evidence aligned with the product strategy and its lifecycle stage.
Who should attend?
The course is for professionals working in Medical Affairs, Market Access, Drug Development/Clinical Research, Real World Evidence generation, HEOR of pharmaceutical and biotech companies.
Some familiarity with biomedical research/drug development is recommended.
The course programme will focus on the following topics:
- RWD and RWE: current strategic context
- Methods for RWE generation
- Study designs
- RWE to support the value of the product over the whole lifecycle
- Potential RWE use cases
- Workshop and discussion
Focused lessons, discussions and workshops.
At the end of the training, you will be able to:
- Plan RWD projects able to support the value proposition of your product during the whole lifecycle.
- Adopt a tested multi-step technique to design your RWD project, based on the Company’s strategy and multi-stakeholders’ need leading the entire product development and commercialization.
Giovanni Fiori, Scientific Director at MediNeos Observational Research
A PhD in Human Populations Biology (Bologna University), Giovanni has also a master’s degree in Public Health from the Catholic University “Sacro Cuore” (Rome). He managed epidemiological research campaigns in the framework of large international cooperation programs in Central Asia. Since its foundation, he is the Scientific Director of Medineos (now an IQVIA Company), in charge to define the strategy for designing and conducting more than 120 local and international studies collecting Real World Data for Life Science Industries and no-profit organizations. From 2005 he has been coordinating the “Observational Studies” Working Group of the Italian Society of Pharmaceutical Medicine. He is the chairman of EUCROF (European CRO Federation) “Late Phase” working group. He teaches regularly at the Master in Clinical Research of Milano Bicocca University. Invited speaker at several congresses, he is author/co-author of over one hundred scientific papers and articles.
Christian Amici, Clinical Project Portfolio Manager at MediNeos Observational Research
After graduating in Pharmaceutical Biotechnology, he obtained a master’s degree in International Health Care Management, Economics and Policy at Bocconi University (Milan). He began his work experience in MediNeos in 2009 as Clinical Research Associate and later as a Study Designer. Since 2014 he has covered the role of Clinical Project Portfolio.
Christian has a consolidated experience in:
• observational research
• international and local project management and account
• public speech